Financial impact of errors in business forecasting: a comparative study of linear models and neural networks

Abstract

The importance of demand forecasting as a management tool is a well documented issue. However, it is difficult to measure costs generated by forecasting errors and to find a model that assimilate the detailed operation of each company adequately. In general, when linear models fail in the forecasting process, more complex nonlinear models are considered. Although some studies comparing traditional models and neural networks have been conducted in the literature, the conclusions are usually contradictory. In this sense, the objective was to compare the accuracy of linear methods and neural networks with the current method used by the company. The results of this analysis also served as input to evaluate influence of errors in demand forecasting on the financial performance of the company. The study was based on historical data from five groups of food products, from 2004 to 2008. In general, one can affirm that all models tested presented good results (much better than the current forecasting method used), with mean absolute percent error (MAPE) around 10%. The total financial impact for the company was 6,05% on annual sales.