A PROPOSAL FOR THE USE OF INDICATORS IN A COMPETITIVE INTELLIGENCE SYSTEM FOR AN INSTITUTION OF HIGHER EDUCATION

Abstract

Abstract Competitive Intelligence is linked to the administration, utilization and dissemination of information to reach an organization’s strategic and tactical objectives. The aim of this study is to propose the use of indicators for a competitive intelligence system in an institution of higher education. For this, exploratory research was carried out using a predominantly qualitative approach, through a case study centered on an institution of higher education. Data was collected through the application of semi-structured interviews of the teaching prorectory of the institution to identify the existent infrastructure and the institutional activities pertinent to this research. To interpret the data collected, content analysis was used. The study produced a set of indicators for monitoring clients, competitors, suppliers, and regulatory bodies segmented into strategic, pedagogical and administrative levels, which can be used to follow plans and actions over time. The research makes preliminary suggestions for each institution to be able to create its own indicators, in accordance with its information needs and the local conditions which apply. Keywords: Competitive intelligence. Indicators. Higher education institution. 1 Introdução