PRODUCTIVE STRATEGIES IN THE MEDICAL IMAGE DEVICES INDUSTRY:AN ANALYSIS OF MAGNETIC RESONANCE

Abstract

ABSTRACT In the last decades, an important revolution has taken place in the medical technology field, particularly in image diagnosis equipment. The central purpose of the present paper is to analyze and understand the strategies and productive systems used in the production of such equipment, with specific focus on the production of Magnetic Resonance equipment. It is important to make data and information available especially in countries like Brazil, which, despite still not having a national production, make use of this technology and need to prepare human resources not only for its own use but also for the development and production of specific components. Other important issue is to know which strategy is the best for these countries since some companies can intend to install their factories of image devices there. The methodology used in the present study involves case studies performed in two major manufacturers of image diagnosis equipment – Philips Medical Systems and Siemens Medical. It was possible to identify different productive strategies in these firms, and the positive and negative aspects were analyzed. Keywords: