Information security policy: contributions from internal marketing for its effectiveness

Abstract

Protecting sources of information has become a great challenge to the organizations, due to the advance of the information technologies, the integration between them and the constant stream of information that flows through the communication networks. The establishment of an Information Security Policy – PSI may resolve a part of the problems related to security, but it cannot totally solve them, since the human resources present in the internal environment of the organizations may spoil the effectiveness of the PSI. Given the importance of the human aspects in the context of the information security, the present work discusses the use of internal marketing as a management strategy in order to obtain or reestablish the commitment of the users to the principles defined in the PSI, and demonstrates, through an experimental research, the impact of using internal marketing techniques to the effectiveness of that policy. The results of this experiment make quantitatively evident how relevant the use of these techniques may be in order to have the procedures described in the PSI actually carried out by the users, and demonstrates a 402,4% increase in the support to the information security policy, considering the procedures indicated in the PSI that were totally executed.