CLIENT MARKET DOMAIN: MANAGING RELATIONSHIP WITH BUYERS, INTERMEDIARIES AND CONSUMER

Authors

  • Cindy Johanna Ibarra González UFSC
  • Cláudia Regina Ziliotto Bomfá
  • Cláudia Regina Ziliotto Bomfá
  • Olga Regina Cardoso
  • Olga Regina Cardoso
  • Jane Iara Pereira Da Costa
  • Jane Iara Pereira Da Costa

DOI:

https://doi.org/10.14488/1676-1901.v7i3.67

Abstract

This works deals with the issue of the client market domain, exploring its subgroups meaning: primary buyers, intermediary and final consumers. Thereafter, it describes this subgroups segmentation, analyses the decision taking unit (DMU) and makes reference to the strategies for obtain and maintain the clients based on these matter case studies. Finally the research concludes that the suppliers or services providers have been preparing themselves for achieve the client’s expectations changing it for value (profit), like money and frequent deals, with the clients market participation increase, therefore allowing the mutual benefit. Key - Words: Relationship Marketing. Client market domain. Market segmentation

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Published

2008-07-05

How to Cite

González, C. J. I., Ziliotto Bomfá, C. R., Ziliotto Bomfá, C. R., Cardoso, O. R., Cardoso, O. R., Da Costa, J. I. P., & Da Costa, J. I. P. (2008). CLIENT MARKET DOMAIN: MANAGING RELATIONSHIP WITH BUYERS, INTERMEDIARIES AND CONSUMER. Revista Produção Online, 7(3). https://doi.org/10.14488/1676-1901.v7i3.67

Issue

Vol. 7 No. 3 (2007)

Section

Papers

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