Pricing model reformulation of a flexible plastic industry
DOI:
https://doi.org/10.14488/1676-1901.v24i1.5238Keywords:
Sale price, Flexible Plastic, Productive ProcessAbstract
The survival of an industry depends on maintaining its market position and the ability to maintain its profitable process, facing an extremely competitive market. However, achieving this depends on the sales relationship with your customer and much more on the sales price that is passed on to them, as in the business world, values always speak louder than a friendly relationship. In this case, to help the study company, located in the flexible plastic sector, to seek the best price within the market, seeing the company's failures and opportunities, this project aimed to replace the existing pricing system with another that is compatible with the production process, bringing crucial information for sales analysis and reliability in the formation of the data presented, generating more security for the company at the time of sale. Thus, this project focused on understanding the company's production process, understanding its commercial needs along with its position in the market, revealing problems and finding solutions for the sales process of its products.
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