Production strategy and competitiveness

a case study of a steelmaking plant

Authors

  • Agnea Januária de Freitas Rodrigues Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil. https://orcid.org/0009-0002-4935-6107
  • Erivelto Fioresi de Sousa Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil. https://orcid.org/0000-0002-0470-1926
  • Tiago José Menezes Gonçalves Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil. https://orcid.org/0000-0001-5334-4104
  • Guilherme Guilhermino Neto Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil.

DOI:

https://doi.org/10.14488/1676-1901.v23i3.5007

Keywords:

Production Strategy, Order Decoupling Point, Order Penetration Point, Analytic Hierarchy Process, Group Decision

Abstract

Given the economic significance of the steel industry, this study aims to identify the key factors influencing a mill's production strategy, as perceived by seasoned industry professionals. To achieve this goal, we conducted a thorough literature review to pinpoint the primary determinants impacting the decision-making process concerning the production strategies. Subsequently, we employed the multi-criteria Analytic Hierarchy Process (AHP) method to conduct pairwise comparisons of these factors and establish their rankings. Our assessment unveiled that the environmental factor emerged as the foremost criterion, likely attributed to the mounting environmental concerns within society. Based on the AHP analysis and an examination of available alternatives, the customized production strategy appears to be the most favourable choice within the steel sector. Nevertheless, a comprehensive evaluation of other facets remains indispensable. This study underscores the imperative for decision-makers to meticulously weigh the pertinent factors when crafting production strategies for their companies, with a distinct emphasis on efficiency and competitiveness. Notably, the research accentuates the genuine commitment of decision-makers toward sustainability in the formulation of production strategies. The findings clearly demonstrate a pronounced preference for prioritizing environmental factors over economic considerations in the strategy development process.

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Author Biographies

Agnea Januária de Freitas Rodrigues, Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil.

Estudante de pós-graduação em engenharia de produção com ênfase em tecnologias de decisão.

Erivelto Fioresi de Sousa, Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil.

Professor e pesquisador no Instituto Federal do Espírito Santo. Seus interesses de pesquisa atualmente incluem contabilidade gerencial e custos, gestão portuária e desenvolvimento, finanças corporativas e desenvolvimento econômico regional. Coordenador do grupo de Estudos e Pesquisas em Portos. Trabalhando em finanças, contabilidade gerencial e custos, gestão portuária.

Tiago José Menezes Gonçalves, Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil.

Pesquisador e professor do Instituto Federal do Espírito Santo no Brasil. Ele foi membro da equipe de manufatura digital no Centro de Competência em Manufatura (CCM-ITA) do ITA, onde prestou serviços de consultoria em modelagem, simulação e otimização de layouts de manufatura, melhoria de sistemas de entrega de serviços, desenvolvimento de planos de negócios para institutos de tecnologia e inovação, e análise para processos de privatização de aeroportos. Participou do projeto de desenvolvimento do satélite ITA-SAT, onde atuou no escopo e gestão de riscos do projeto.

Guilherme Guilhermino Neto, Instituto Federal do Espírito Santo (IFES), Campus Cariacica, ES, Brasil.

Pesquisador e professor no Instituto Federal do Espírito Santo no Brasil, onde ministra aulas em Engenharia, Gestão Empresarial e Finanças, desde níveis técnicos até pós-graduação. Seus principais interesses de pesquisa são Ciência de Dados, Previsão de Demanda e Inovação Regional.

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Published

2024-02-05

How to Cite

Rodrigues, A. J. de F. ., Sousa, E. F. de, Gonçalves, T. J. M. ., & Guilhermino Neto, G. . (2024). Production strategy and competitiveness: a case study of a steelmaking plant. Revista Produção Online, 23(3), 5007. https://doi.org/10.14488/1676-1901.v23i3.5007

Issue

Vol. 23 No. 3 (2023): Fluxo Contínuo

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Papers

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