Analysis of eco-innovation from a business perspective

Abstract

Corporate challenges imposed by global economic competitiveness, coupled with addressing social inequalities and environmental problems, have been growing and becoming increasingly a silent form of selection in the business environment. In this sense, an evolution of society awareness and public governments, to a notion change, with regard to social behavior, mainly oriented to consumption form, has led companies to rethink the way in which they develop their new products. From this interaction between the companies' search for innovation and the worldwide need to be fit for the triple bottom line, Eco-innovation arises. The objective of this work is to evaluate what has been studied and applied on eco-innovation, analyzing some of works carried out between 2011 and 2015. This work has an exploratory character, through literature review, focused on a specific theme, with a structure of keyword-driven search. Through the results found, the work concludes that, eco-innovations must be financially viable, have their guidelines aimed at the performance of the business and be motivated by the knowledge that managers involved in the project should have about the company, with its vision based and oriented on avaliable resources.