Big data in supporting production strategy: public service application
DOI:
https://doi.org/10.14488/1676-1901.v20i1.3251Keywords:
From all internet-related technology, data has been made available in the most diverse formats and storage places - Big Data. It supports managerial and strategic visions in a new, dynamic, effective and relevant way, combining factors and tools. ProductiAbstract
From all internet-related technology, data has been made available in the most diverse formats and storage places - Big Data. It supports managerial and strategic visions in a new, dynamic, effective and relevant way, combining factors and tools. Production strategy is a global pattern of decisions that gets guidelines from a business strategy, and is highly dependent on data and information. It has expanded to a general pattern of decisions determining long-term competencies and contributions to the overall strategy (market requirements and operations capabilities). The objective of this article is to present a framework that supports the production strategy using aspects of Big Data. The research method was carried out in three stages: i) bibliographic research; ii) elaboration of a theoretical-conceptual framework; and iii) illustration of the application of the proposed framework. The main contribution was the systematization of a proposal using a consolidated theoretical reference of production strategy and the latest reference on Big Data. The application in a public service generated an expectation of continuity and search by technological means to verify how long the problems would be solved and what the economy came from that deployment.
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