APPLICATION OF INTERFIRM NETWORKS CONCEPTS IN THE RETAIL SECTION: AN APPLICATION OF THE BROKER CONCEPTS AND OPERATORS LOGISTICS IN DISTRIBUTING COMPANIES OF FOODS

Abstract

One of main the practical ones adopted for the organizations in the current environment business-oriented and of management has been the application of the principles of nets, based in the concepts of the partnership, the association and the co-operation. The experiences of this new type of practical of management have been successful in diverse economic sectors, creating better conditions for the attainment of competitive advantages. In this work, a study is made to see the possibility of application in the sector of food distribution, inside of the new perspectives of the supply management and the logistic one. In this direction, the work makes a diagnosis of the retail sector, verifying the possibilities of the application of the principles of nets in a together operating company to the representation sector and food distribution, from a process of strategic change, considering a management model based in the concepts of brokers and logistic operator, which they substitute and/or they incorporate the diverse involved agents with the food distribution, which are: the commercial representative, the deliverer and the wholesaler. Key words: competitiveness, network organizational, chain of supply.