Value generation in the context of manufacturing strategy: an analysis in shoe manufactories

Authors

  • Sergio Evangelista Silva Universidade Federal de Ouro Preto
  • Flávio César Faria Fernandes Departamento de Engenharia de Produção Universidade Federal de São Carlos
  • Edemilson Nogueira Professor Adjunto da UFSCar Departamento de Engenharia de Produção Universidade Federal de São Carlos

DOI:

https://doi.org/10.14488/1676-1901.v15i1.1739

Keywords:

Manufacturing strategy. Product value. Competitive strategy. Generating value functions. Footwear industry.

Abstract

The manufacturing function has the role of provide to the customers products with generate value. However this task is not unique of this function, it has to work with the functions research and development (R&D) and marketing and sales (M&S). This paper call these three functions as generating value functions, and discuss their mutual role in the process of generating value in the products of a firm. The validation of this model is performed by three comparative case studies, conducted in three shoe manufactories (SMs), with different value generation strategies. The empirical study shows that the mutual role of generating value functions in the value generating process, and that the configuration and the relative role of each function change according to the firm strategy followed. 

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Author Biographies

Sergio Evangelista Silva, Universidade Federal de Ouro Preto

Doutor em Engenharia de Produção pela UFSCar;

Professor Adjunto da UFOP

Flávio César Faria Fernandes, Departamento de Engenharia de Produção Universidade Federal de São Carlos

Professor Associado da UFSCar,

Pós-Doutorado University of Nottingham

Edemilson Nogueira, Professor Adjunto da UFSCar Departamento de Engenharia de Produção Universidade Federal de São Carlos

Doutor em Administração pela FGV-SP

 

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Published

2015-02-13

How to Cite

Silva, S. E., Fernandes, F. C. F., & Nogueira, E. (2015). Value generation in the context of manufacturing strategy: an analysis in shoe manufactories. Revista Produção Online, 15(1), 163–187. https://doi.org/10.14488/1676-1901.v15i1.1739

Issue

Vol. 15 No. 1 (2015)

Section

Papers

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