The use of the mass customization process in companies from the construction sector
DOI:
https://doi.org/10.14488/1676-1901.v15i1.1728Keywords:
Mass Customization. Construction. Adding Value.Abstract
Mass Customization (MC) is often used to improve customer service and to reduce operational costs in manufacturing companies, and it can also be applied in low-scale contexts, such as construction. This paper aims to assess how construction companies are implementing MC. We compared a framework of MC found in the literature with three case studies and several improvement opportunities were highlighted. As a result, we could conclude that the MC is being poorly used in the construction business and companies can benefit by increasing the implementation of MC tools and techniquesDownloads
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Published
2014-11-15
How to Cite
Fettermann, D. de C., Oliveira, R. P. D. P. de, & Marodin, G. de A. (2014). The use of the mass customization process in companies from the construction sector. Revista Produção Online, 15(1), 135–162. https://doi.org/10.14488/1676-1901.v15i1.1728
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