Methods for decision making in product portfolio: a survey at electronic, optical and computing companies

Authors

  • Mila Gibran Silva Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP)
  • Juliene Navas Leoni Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP)
  • Daniel Jugend Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP)
  • Sérgio Luis da Silva Universidade Federal de São Carlos (UFSCar)
  • Manoel Henrique Salgado

DOI:

https://doi.org/10.14488/1676-1901.v14i3.1704

Keywords:

Process of Product Development. Product Portfolio Management. Methods for Decision Making. Survey research. Electronic, optical and computing companies.

Abstract

Decision making in product portfolio is a relevant aspect, not only to the good performance of product development, but also to support in the process of business strategy. This article has the objective to present and analyze the main methods for decision making in product portfolio used by large and medium enterprises that operate in Brazil, in electronic, optical and computer sectors. A survey research was conducted in a sample of 40 companies. It was noted, that most of these companies, especially the middle sized companies, followed an informal pattern for decision-making in product portfolio, which is guided, mainly, by the perception of senior management. Among the employed formal methods, financial, market research and mapping methods are the most present in the surveyed sectors.

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Published

2014-08-18

How to Cite

Silva, M. G., Leoni, J. N., Jugend, D., Silva, S. L. da, & Salgado, M. H. (2014). Methods for decision making in product portfolio: a survey at electronic, optical and computing companies. Revista Produção Online, 14(3), 1151–1170. https://doi.org/10.14488/1676-1901.v14i3.1704

Issue

Vol. 14 No. 3 (2014)

Section

Papers

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