Service co-production in graduated programs: an analysis of master’s student behavior in the brazilian context

Abstract

Considering the evolution process in the Brazilian’s graduate programs in recent years, coupled with the need to train professionals able to the market, this study aims to understand the behavior of the master's degree in co-production service education in graduate in Brazil. Through the presentation of a theoretical model designed to understand aspects such as participation, time and student’s dedication, it was performed a qualitative-exploratory case study, using, as the unit of analysis, students of a private university in Brazil. Obtained results shows that the variables analyzed can determine the co-production on the survey environment. It is believed that the research results not only contribute to the understanding of the phenomenon, but also to the literature of educational service and co-production, notwithstanding the methodological contribution to future case studies derived from the open questionnaire proposed.