A case study about the transformation of a traditional carrier in a logistic provider

Abstract

Logistics operation outsourcing has become a regular practice for many companies strategy. As result, the use of specialized services provided by logistic operators appears as a way to increase company’s competitiveness. In order to respond to this need and add value to services offered, many cargo transport companies have changed their business to logistic operators. Thus, this article presents an analysis related to the organization, adaptation and evolution of a traditional cargo transport company to become a logistic operator. A qualitative-exploratory methodology, implemented by means a single case study, was used to develop this research. To data collection, in depth individual interviews were done, with a semi-structured approached. In addition, data were used from direct observation and documental research. The techniques used to analyze the results are understood by content analysis. As result of the transformation process, the organization increased its competitiveness, by value aggregation to its services and looking for long term relationship with its customers. Also, optimization of available and existing resources and quality improvement of provided services were perceived by company during the transformation process. The company transformation into a logistic operator reflected in greater credibility and expansion of the services offered, resulting in billing and profitability increase and a differential against the competitors.