Conceptual design in electronic product development: case studies in incubated companies

Authors

  • Rafael Perez Pagan Universidade Federal de Itajubá
  • Carlos Eduardo Sanches da Silva Universidade Federal de Itajubá
  • Carlos Henrique Pereira Mello Universidade Federal de Itajubá

DOI:

https://doi.org/10.14488/1676-1901.v13i3.1402

Keywords:

Product Development Process. Conceptual Design. Incubated Companies. Technology based companies. Electronic products.

Abstract

Based on current market behavior and its trends, the excellence in managing the Product Development Process (PDP) is a crucial subject in organizations. Considering an environment with difficult technology access as Brazil, for incubated companies in the electronic industry, the technical innovation and the new product development makes PDP management even more critical. The aim of this study is multiple case studies that identifies the difficulties and explores how these companies execute the Conceptual Design phase of PDP, since it is an important phase for innovative companies. As a result, the research indentifies difficulties as technology access, dependency of public resources for development, substantial dissatisfaction with suppliers, and a lack of use of reference models of PDP.

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Author Biographies

Rafael Perez Pagan, Universidade Federal de Itajubá

Instituto de Engenharia de Produção e Gestão

Carlos Eduardo Sanches da Silva, Universidade Federal de Itajubá

Instituto de Engenharia de Produção e Gestão

Carlos Henrique Pereira Mello, Universidade Federal de Itajubá

Instituto de Engenharia de Produção e Gestão

Published

2013-08-16

How to Cite

Pagan, R. P., da Silva, C. E. S., & Mello, C. H. P. (2013). Conceptual design in electronic product development: case studies in incubated companies. Revista Produção Online, 13(3), 1089–1117. https://doi.org/10.14488/1676-1901.v13i3.1402

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Section

Papers