Programa socioambiental e os princípios de relacionamento com os stakeholders

Adelaide Bogo, Elisa Henning

Resumo


Atualmente é comum as organizações demonstrarem um comportamento socialmente responsável e pautado nas relações com os stakeholders. Essa relação, por sua vez, baseia-se em dois princípios de relacionamento, a Legitimidade Corporativa e Stakeholder Fiduciário. Esses dois princípios trazem em sua essência o dever dos gestores de gerir a empresa de forma a atender aos stakeholders. A partir dessa percepção, a Termotécnica, uma empresa que usa poliestireno expandido (EPS) em seu processo produtivo, desenvolveu o Programa Reciclar EPS. Portanto, com base nessas informações este estudo teve como objetivo demonstrar como um programa socioambiental de reciclagem contribui para atender aqueles dois princípios. Este é um estudo de caso único, apoiado na proposição teórica de que programas socioambientais atendem aos princípios de relacionamento com os stakeholders e adota a técnica da Análise de Conteúdo e sistema Nvivo para auxiliar na organização e análise dos dados. Os resultados indicam que o Programa Reciclar EPS proporciona aos gestores legitimidade corporativa e assegura a confiança nas relações fiduciárias, portanto, a licença social para operar. 


Palavras-chave


Socioambiental. Legitimidade. Fiduciário. Stakeholder.

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DOI: http://dx.doi.org/10.14488/1676-1901.v17i3.2742

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