Desenvolvimento de modelo de balanced scorecard para instituições privadas de ensino fundamental e médio

Izaac Shallon Gomes Costa, José Alfredo Ferreira Costa, Kleber Cavalcanti Nobrega

Resumo


O Balanced Scorecard (BSC) é uma metodologia para gestão estratégica já consolidada mundialmente desde os anos 1990. Este sistema tem sido aplicado em empresas de diversos setores do mercado, em instituições privadas e públicas, devido à sua flexibilidade. O setor educacional está cada vez mais competitivo e há crescente busca por qualidade e melhoria da gestão das instituições de ensino. Diversos estudos mostram o sucesso do BSC em educação em diferentes países, mas poucos no âmbito da educação básica. Neste sentido, o objetivo deste trabalho foi o desenvolvimento de um modelo de BSC na área educacional, aplicável a escolas privadas que trabalham com ensino fundamental e nível médio. O modelo preliminar de objetivos e indicadores foi desenvolvido com base na literatura. A partir deste modelo inicial seguiu-se a elaboração de questionários, aplicados em entrevistas com gestores escolares, para realizar um estudo baseado no BSC, coletando informações para a escolha do conjunto de objetivos estratégicos para as quatro perspectivas do modelo. Foi utilizada a técnica chamada “bag of stars” na aplicação dos questionários. Os resultados alcançados foram: descrição da gestão estratégica nas escolas pesquisadas; o modelo de BSC para instituições privadas de ensino fundamental e médio; um mapa estratégico com as relações entre os objetivos.


Palavras-chave


Balanced Scorecard. Gestão Escolar. Estratégia. Mapa Estratégico. Bag of Stars.

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DOI: https://doi.org/10.14488/1676-1901.v18i4.2737

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