Managing the relationship between strategic resources and competitive priorities through the resource-based view

Authors

  • Cláudia Fabiana Gohr UFPB - Universidade Federal da Paraíba
  • Yuri Laio Teixeira Veras Silva UFPB - Universidade Federal da Paraíba

DOI:

https://doi.org/10.14488/1676-1901.v15i2.1939

Keywords:

Operations Strategy. Competitive Priorities. Strategic Resources. Resource-Based View. Competitive Advantage.

Abstract

Firms should develop and improve strategic resources that are important for the competitive priorities, especially those that are important to customers. Using resource-based view of the firm as a theoretical perspective, this paper aims to analyze how strategic resources can contribute to the competitive priorities of an organization that operates in the logistic sector. The research method used was the case study using as the main technique of data collection semi-structured and structured interviews; and, systematic observations. The resources that contribute effectively to competitive priorities that need improvement are sales control, loyal customer base, partners experience and agile feedback to customers. However, only the experience of the partners provides to the company sustainable competitive advantage. Others resources identified in the field research provide only a competitive parity, despite this, support important competitive priorities.

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Author Biographies

Cláudia Fabiana Gohr, UFPB - Universidade Federal da Paraíba

Doutorado em Engenharia de Produção pela Universidade Federal de Santa Catarina, professora do Departamento de Engenharia de Produção da Universidade Federal da Paraíba.

Yuri Laio Teixeira Veras Silva, UFPB - Universidade Federal da Paraíba

Estudante de Graduação em Engenharia de Produção da UFPB - Universidade Federal da Paraíba

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Published

2015-06-15

How to Cite

Gohr, C. F., & Silva, Y. L. T. V. (2015). Managing the relationship between strategic resources and competitive priorities through the resource-based view. Revista Produção Online, 15(2), 734–757. https://doi.org/10.14488/1676-1901.v15i2.1939

Issue

Vol. 15 No. 2 (2015)

Section

Papers

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